instagram report format
As mentioned above, it’s important to tailor your report based on who’s going to read it. Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. Each metric can be changed by clicking on the top metric blue word that is selected at the moment. This is just a quick overview of the most important results. Is this report meant for your boss, your marketing team or VPs? Open your company page and click Analytics in the top menu, then choose Visitors, Updates, or Followers. Here are a few best practices to consider: First things first, what you include in your social media report is completely dependent on your social media goals. It is good to know that Instagram shows this data since the moment you’ve converted your personal to a business account. A smart, simple, and easy-to-understand social media report is key to proving the value of your social marketing plan. of people say they discover new products on Instagram. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. Is there a specific hashtag you should be using? Here you’ll see data for both your regular Instagram posts as well as your Instagram Stories. Whether your wins are big or small, this section is all about showing the value of your efforts and learning from your failures and achievements. Now that we’ve walked you through the social media reporting template, you’re ready to get started! Maybe you discovered a certain type of content resonates well with your audience? Lexie is the Marketing Campaigns Lead at Later. Browse featured articles and topics to learn more about what Instagram has to offer. You can get more details by clicking on the various analytics options in the drop-down menu. Another one worth mentioning here is the Sticker Taps, which shows the number of times people have tapped on a hashtag, location tag, mention, or product sticker on your Story. Most Facebook data for your business page is tracked automatically, but if you want to report on data for your Facebook Stories, you’ll have to manually turn that option on. Marketing API geek and a Call of Duty fan. First, you’ll want to start with a snapshot of your overall social media efforts. The higher up you go in your company, the more concise your report needs to be. We’re going to walk you through each section of what your social media report should include, and we’ve made it a little easier with our free reporting templates! Maybe you discovered video content performs exceptionally well on Instagram, and you want to make sure to do more of that! There is no option to export Instagram analytics data from the app, so you’ll have to manually enter it in your social media report. In the left column, click Stories and then click “Turn On.”. So before you dive in, you’ll want to make sure you have access to all your social media analytics and insights! Your equation should look like: This means that from June to July your business saw a +29% change in follower growth. If you’re creating a regular weekly or monthly report, track your results compared to the previous several weeks or months so you can start to see any ongoing trends. Other tech giants are also following the trends with the recent launches of LinkedIn Stories and Google Stories. We’ll also be sharing free social media reporting templates to help you track your own social media analytics. While you’re digging into your Instagram Stories views, you notice a lot of ‘Exits’ around the first few slides. In this blog post, we’ll take you step-by-step through building your own social media report with real examples. Note: Instagram analytics are only available if you have an Instagram business profile, which is just one of the many reasons we recommend making the switch! Once you open your insights, you’ll be able to find a ton of metrics and analytics for your posts, stories, and audience demographics. The specific data you’ll want to include in your social media marketing report will depend on the goals and related metrics that you’re tracking, but here are some of the most common numbers to include for each social network: In addition, you may want to report on the following overall data: Of course, you can include much more data if it’s relevant to your campaign objectives. Your email address will not be published. If you’re writing a report for your team, you can get into granular detail about the campaign. And when it comes to the reach metric, it represents the number of unique people who viewed the story, regarding the number of times they viewed the story. Just check out your Pinterest Analytics from your Later app! For example, if you’re sending out an overview of your social efforts to members of your team, this is a great way to do it! Just fill out the form below to create your own analytics report and start showcasing your results: First, you’ll need to determine what type of reporting style works best for you. Lastly, make sure to refer back to the “growth and wins” section. There’s no need to go overboard with intense formatting or unnecessary details. We’ve created separate sections for the most common social media platforms in our reporting templates, including: We’ve also included four different reporting sections under each platform, including: Strategy, Metrics & MoM Growth, Growth & Wins, and Insights. You can customize the dashboard to track the metrics that you’ve identified as most important for your social media report. If you’d prefer to create your own social media report template, you can do so using a program like Excel or Google Docs if you’re going to focus primarily on numbers. You can share reports with team members directly within the Hootsuite Analytics interface. You can click through various reporting options in the left menu to see more detailed information about likes, reach, actions on your page, and more. Start by logging into your Later account on your desktop computer. Here are a few ways you can build your monthly social media report: One of the more common ways to track your social media analytics is by using an Excel spreadsheet to track month-over-month growth. Testing different types of content and features can help you identify trends, monitor “wins,” and help you create a fine-tuned social media strategy that truly resonates with your audience. In short, taps backward. Switch up your posting times? To access your Instagram Stories Insights: Similar to the analytics for your Instagram posts and account, your Instagram Stories analytics can found by tapping the “Insights” button in the top right corner of your Business Profile. The difference comes from the fact that a single person can view your story multiple times. See screenshots, read the latest customer reviews, and compare ratings for Instagram. A good social media report can also help guide your actions as you incorporate lessons learned from campaigns and other activities. [Webinar] Why Reviews are Important for eCommerce? But, if you want to have a professional approach in the stories insights analysis, you will need a third-party tool or software that will help you do more with your stories data. All Pinterest analytics pages except the overview have an Export data button at the top right. Therefore, we have interesting stats to prove why this social media format has taken such an important place in almost every marketing strategy. Are they swiping away from photos but tapping forward on video content?. This makes your report a valuable to help you avoid mistakes and repeat successes next time. Think “big picture” while also wrapping up conclusive information that will better guide your strategy the following month. 80% Increase. Again, make sure to provide context by comparing your results to previous campaigns, or to what you know about competitor campaigns. Instagram profile is converted to a business profile, One third (1/3) of the most viewed Instagram Stories are from businesses, 50% of businesses on Instagram worldwide created at least one story during a typical month, 96% of US marketers surveyed plan to continue using Stories ads in the next 6 months, It will open a bottom drawer view with the story insights, Tap the (eye) icon to view the actual Instagram users who have viewed the story, Tap the (chart) icon to view the insights for the story, In the Insights screen, tap on the Content menu, Swiped to the next story of another account, Generate automatically stories and their Instagram data points, Collect and store this data in one place with easily accessible functions, Unique data points for the success of your stories on your website, More purchases with ads in Stories compared to feed, Lower cost per acquisition with ads in Stories compared to feed, Larger % of prospecting purchases attributable to ads in Instagram Stories, Increased lift in ad recall and overall  awareness. Select the date range that you’d like to download your analytics for, click the “Export CSV” button, and your file will download to your computer! Let your data tell the story. From your Pinterest profile, click Analytics on the top left of the screen. If you’re a new brand that’s looking to build awareness, your engagement and follower metrics are the most important. You will notice that in the layout the stories are organized based on the slides and a metric is displayed in the bottom middle. We all love to celebrate victories, and this is the time to do it! Christina Newberry is an award-winning writer and editor whose greatest passions include food, travel, urban gardening, and the Oxford comma—not necessarily in that order. Download this app from Microsoft Store for Windows 10. Or an influencer in your industry gave you a shoutout? One interesting feature: If you scroll down on the Follower analytics page, you’ll see how you compare to similar companies under the “Companies to track” heading. While every company’s goals will look a little different, it’s important to clearly identify a set of your own to help you make sense of your social media analytics. Is there something that worked particularly well? Note: Exporting Later Analytics as CSV files are only available on all Later Business Plans. Instagrammers visit at least one Business Profile daily. We are all aware that Instagram stories in a very short time have acquired the attention of every marketer in the world. For example, let’s say you have 436 followers in June and grew to 562 followers in July. Whatever your priorities, your social media marketing goals should always tie back to your short- and long-term business goals. To access your Facebook Insights, head to your business’s Page and select “Insights”: Here, you’ll be able to access your Insights Dashboard.


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